New Sponsor For NASCAR Truck Series

News reports are saying that Kobalt Tools will be taking over as new series sponsor for the NASCAR Truck Series starting in 2009. Craftman Tools has been the series sponsor since the NASCAR Truck series started back in 1995, but will not renew their contact after this year.

Nascar has also been talking to NAPA Auto Parts and Stanley Tools as title sponsors but Kobalt seems to be the front runner, with a reported cost to title series rights to be in the mid to high seven figure range. This will include advertising commitments on Speed channel, the home of the Truck Series TV broadcast.

Kobalt Tools has ties to NASCAR with Jimmie Johnson and Lowes sponsorship. The deal could also give Kobalt Tools the title of "Official Tools of NASCAR" and with Lowes being the "Official Home Improvement Store of NASCAR" which is currently held by The Home Depot, who's deal also runs out at the end of the year